We want to make sure that as a company, we are always staying very true to Mexico. The Mexican people have been doing this for a while, so if it works here, we believe as we help educate it’s going to work anywhere else in the world. For us, that means a new and exciting appreciation for a spirit we are so passionate about.

The Australian palate is still quite young when it comes to Tequila, we have only known the cheaper Tequila, the lick, sip, suck, the lemon and salt and so-forth. For us, the re-education process is now trying to embrace the Mexican culture and how they savour Tequila.